Keeping the most majestic animal of our forests in tiny cages and in horrible conditions, is a reality that happens against legal and moral norms. All bears that we see in captivity originate from the wild, being taken as cubs after their mother had been shot by illegal hunters. It is time to say stop to this phenomenon! PPNEA has started an awareness campaign for the long term conservation of this threatened species. All of us can do our part by informing friends on this illegal and unacceptable practice. Join us!