When the campaign first entered Tirana’s Skanderbeg Square in October 2023, it did so with a clear ambition: to bring biodiversity into the very center of public life. Conceived as a long-term awareness and educational campaign by the Tirana office of the Heinrich Böll Stiftung in close partnership with the Protection and Preservation of Natural Environment in Albania, the initiative set out to reposition biodiversity protection as a shared societal and political responsibility.
Book
Albania is BiodiversityThe Amazing Species of Albania
19 March 2025
"Albania is Biodiversity" is a bilingual (Albanian-English) illustrated book that showcases 38 of Albania's most endangered and unique species. This publication highlights the country's role as one of Europe's key biodiversity hotspots and emphasizes the importance of preserving its rich natural heritage.
Reflections
Launched in 2023 in Tirana's main square, the campaign has since evolved across multiple formats, ranging from school programs and digital campaigns to an online biodiversity quiz on the Vodafone App, the country's most widely used platform.
2023 edition
10,000+ on-site visitors for the campaign's first three weeks
2023 onwards
50+ Activities organised on-site and in nature
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200 new volunteers registered for nature conservation efforts
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1000+ pupils have participated in biodiversity education activities
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100 schools nationwide received biodiversity information kits
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Millions reached through social media & digital platforms
After three decades of advocating for nature conservation across Albania, PPNEA and Heinrich Böll Stiftung Tirana developed and launched a significant awareness campaign called “Albania is Biodiversity.” This campaign, likely one of the most extensive and impactful in the country, embodied PPNEA’s mission and reached the general public in the heart of Tirana
Albania is Biodiversity Artwork and campaign Provocative enough, the hook of the campaign was the re-conceptualization of the “Albania” mosaic, which stands proudly at the front the of National Historic Museum. The re-conceptualized mosaic was presented to the public in the format of a 1200-meter square fabric hung next to the original mosaic. The artwork featured 38 threatened and amazing species that can be found in the country’s wild and pristine habitats, such as forests, wetlands, high pastures, and many more, carefully selected by PPNEA experts. The species were illustrated by a national geographic illustrator Mr. Kadir Ozmen and brought together with an amazing mosaic brush by the renowned Albanian artist Mr. Kleidi Eski. The educational and artistic intervention, “Albania is Biodiversity,” was inaugurated on October 2nd with an opening ceremony attended by approximately 500 people. The event featured a mosaic unveiling accompanied by Beethoven’s “Ode to Joy,” performed by Albanian cellist Mr. Igert Zeqiri, Concertmaster of the Symphony Orchestra of the Albania Radio Television.
