After three decades of advocating for nature conservation across Albania, PPNEA and Heinrich Böll Stiftung Tirana developed and launched a significant awareness campaign called “Albania is Biodiversity.” This campaign, likely one of the most extensive and impactful in the country, embodied PPNEA’s mission and reached the general public in the heart of Tirana
Albania is Biodiversity Artwork and campaign Provocative enough, the hook of the campaign was the re-conceptualization of the “Albania” mosaic, which stands proudly at the front the of National Historic Museum. The re-conceptualized mosaic was presented to the public in the format of a 1200-meter square fabric hung next to the original mosaic. The artwork featured 38 threatened and amazing species that can be found in the country’s wild and pristine habitats, such as forests, wetlands, high pastures, and many more, carefully selected by PPNEA experts. The species were illustrated by a national geographic illustrator Mr. Kadir Ozmen and brought together with an amazing mosaic brush by the renowned Albanian artist Mr. Kleidi Eski. The educational and artistic intervention, “Albania is Biodiversity,” was inaugurated on October 2nd with an opening ceremony attended by approximately 500 people. The event featured a mosaic unveiling accompanied by Beethoven’s “Ode to Joy,” performed by Albanian cellist Mr. Igert Zeqiri, Concertmaster of the Symphony Orchestra of the Albania Radio Television.
